Skelton Sprouls was selected as Weill Cornell Medicine’s publisher, to manage, design, write, and produce a newly imagined bi-annual magazine for the preeminent New York City-based biomedical research unit and medical school of Cornell University. Designed to showcase groundbreaking stories in academic medicine, the magazine is filled with conceptual artwork, data graphics, and images of compassionate care. Our team also created a companion website that echoes the print edition in a fully responsive digital experience.

Read a case study about the redesign.

Editorial
• Alumni Magazine

Case Studies
• Alumni Magazine Redesign

Editorial
• Alumni Magazine

Case Studies
• Alumni Magazine Redesign

Awards
• CASE Silver
• UCDA Excellence
• EduAdAwards Merit

Our redesign of Stevens Indicator Magazine connects alumni, faculty, and friends with the university and each other through compelling stories that capture the far-reaching impact of the Stevens experience: a technology-centric education, inspired by humanity, which equips graduates to fuel the innovation economy — and transform the future.

Read a case study about the redesign.

Ten years ago we did a complete identity redesign for Baltimore Clayworks, so we were excited to get a call back to refresh the brand in 2018. The outcome of the work was a new master logo, program logos, a style guide and brand assets for their communications team, including new stationery.

We gave NURSING FOR/UM, the University of Maryland’s School of Nursing alumni magazine, a modern, humanistic look that accurately represents today’s nurses in the field, with an eye toward an open, accessible content structure and layout. The redesigned magazine has an editorial and visual focus on people – those they train and those they help.

The Fall 2017 issue took bronze in the 2018 CASE Circle of Excellence Awards in the category of Editorial Design.

Read a case study about the redesign.

Editorial
• Alumni Magazine

Case Studies
• Alumni Magazine Redesign

Mendoza College of Business
Skelton Sprouls undertook a comprehensive redesign of Mendoza Business, the alumni magazine for the University of Notre Dame’s Mendoza College of Business. The new structure and visual identity aid in telling compelling human interest stories. We continue to conceptualize and design this bi-annual publication.

Mendoza Business has received numerous accolades, including CASE Gold for magazine redesign, UCDA Excellence Awards, and Educational Advertising & Higher Education Marketing Report awards.

Read a case study about the redesign.

Nanovic Institute for European Studies
Nanovic’s Year in Review celebrates the thirty year anniversary of the University of Notre Dame’s Nanovic Institute for European Studies, whose mission has been “turning hearts and minds to Europe.” We divided the text into four sections, each bookmarked with an antique map of a major European city. Each section contains news highlights of the past year followed by profiles and stories of faculty and students. The centerpiece of the book celebrates the 30th anniversary with a brief history of the Institute, a timeline of notable events, and key profiles.

Liu Institute for Asia and Asian Studies
Skelton Sprouls designed an annual report for the University of Notre Dame’s Liu Institute for Asia and Asian Studies. Subjects include how the Institute has grown, events on campus and updates on research and programs. Elegant typography and artwork pulled from custom-made graduation stoles can be seen throughout the piece, including a metallic foil stamped bird on the cover.

Skelton Sprouls has worked with various divisions of Hopkins Medicine for over 30 years, including the design and art direction of Hopkins Medicine magazine for nearly 10 years and its redesign in 2024. Other Hopkins Medicine clients have included the Wilmer Eye Institute, Brady Urological Institute, and the School of Public Health. Recent projects include:

• Hopkins Medicine Magazine redesign. Read a case study about the redesign.

• Leap, a magazine for the Division of Rheumatology

• Breakthrough, a research journal for the Center for Innovative Medicine, and a branded website for the CIM

• Identity and website for Johns Hopkins Medicine Philanthropy Institute; a forward thinking institute seeking to elevate the profession of medical development.

• A 5-year progress report for the Johns Hopkins Brain Science Institute (BSi) along with a new website and visual identity

Skelton Sprouls designed the logo and visual identity system for St. Timothy’s school to recall the long history of the school and to evoke the prestige of a private residential school for young women. Through the use of engraved stationery and classical typography, the materials signal a return to a classical education and an elite positioning among its peer institutions. The viewbook highlights all aspects of life at St. Tim’s through editorial-style photography and inspirational quotes by adventurous women such as Jane Goodall and Amelia Earhart.

The alumni magazine, Sans Peur, profiles prominent alumni and recent graduates. For the 125th anniversary of St. Timothy’s School, we designed a book that incorporates an essay on the school's history along with archival photographs.

The University of Baltimore recently underwent a comprehensive rebranding and Skelton Sprouls were asked to redesign their alumni magazine to compliment the new look. The big “B” is the cornerstone of the University’s visual identity, helping to establish a strong, recognizable brand.

Incorporating the typefaces and color palettes of UB’s new brand, we created a fresh, reader-friendly publication with emphasis on powerful photography and compelling stories. Portraits of alumni, students and faculty put a human face on the University, while conceptual illustration reflects the ongoing intellectual curiosity, meaningful programs, and faculty research at UB.

Read a case study about the redesign.

The Bryn Mawr School enlisted Skelton Sprouls as a communications partner to produce Bloom, a magazine-style alternative to traditional school viewbooks. As such, its tone and look is intentionally more newsy, breezy, and fun than a typical admissions brochure. It provides a semiannual peek into the life of the Bryn Mawr Girl.

Bloom magazine is divided into three sections: “Grow” – illustrating well-rounded Bryn Mawr girls, “Shine” – focusing on the experiential academic program and learning experiences at Bryn Mawr, and “Connect” – stories about the close-knit Bryn Mawr community.

We also redesigned The Bryn Mawr School’s alumnae magazine, Communiqué. The Bryn Mawr School is a private all-girls K-12 school, with a coed preschool, located on a beautiful 26-acre Baltimore campus. The cheerful vibrancy of the magazine’s design reflects the school’s personality and brand.

The Bryn Mawr School mails Communiqué to over 1,500 alumnae and distributes copies to current and inquiring parents. The bulk of the magazine consists of short profiles of top faculty members and more in-depth stories about successful alumnae.

Editorial
• Alumni Magazine

Case Studies
• Alumni Magazine Redesign

Awards
• EduAdAwards Silver

Education
• Undergraduate Admissions
• Graduate Studies

Editorial
• Alumni Magazine

Case Studies
• Admissions Viewbook
• Alumni Magazine Redesign

Awards
• CUPPIE Gold
• EduAdAwards Silver
• UCDA Honorable Mention

Skelton Sprouls created a new brand identity and logo system for Tufts University using the results of extensive marketing research to inform its direction and implementation. The new identity system has been adopted for all university communications and marketing, including undergraduate recruiting materials and a campaign for the School of Engineering.

The undergraduate admissions viewbook was conceived as a magazine-like publication, singling out some of Tufts most outstanding programs and treating topics as short articles, each with a unique photographic style and editorial approach.

For a brochure on financial aid, we assigned the Tufts campus photographer to travel across the country to shoot family portraits that accompany interviews with the school's financial aid recipients.

To mark fifty years since the opening of Howard Community College in Maryland, the school chose Skelton Sprouls to redesign their alumni magazine. Working closely with the Office of Public Relations and Marketing, we recommended a drastic restructuring of the magazine’s content. We organized sections ranging from general news to sports to community service, and introduced a distinct feature well for longer stories.

Read a case study about the redesign.

Skelton Sprouls created a campaign case statement for the Detroit Institute of Arts. The impactful publication features important works from the DIA collection in conjunction with a timeline of the museum’s history. Strategic dividers anchor the four key touchpoints of the campaign. These areas of focus are supported by compelling environmental photography and quotes.

To further strengthen the national and global institutional profile of Johns Hopkins University School of Advanced International Studies (SAIS), we redesigned SAIS Magazine to showcase the School’s rapidly evolving curricular offerings and intellectual vibrancy.

Working with editorial consultant Sue DePasquale, we created and implemented an architecture for the print edition that would translate seamlessly to the new digital version of the magazine, designed and developed in partnership with Friends of the Web.

Overall, the redesign creates a stronger visual impact for the magazine, with a better balance between compelling, large images and smaller ones, more white space throughout the publication, and a more sophisticated use of typography and color.

Read a case study about the redesign.

Our assignment to design a new logo and graphic identity system for St. Mary’s College of Maryland began by meeting with marketing consultants, communications, development and alumni relations staff, faculty members, and the president. Discussions included the incorporation of imagery evoking the college’s location on the St. Mary’s river and content establishing their status as a public honors college. The resulting identity guide demonstrates proper use of the new logo and seal, approved color palette and type families, and gives examples of stationery and publications that correctly use the system.

In redesigning The Mulberry Tree, St. Mary’s alumni magazine, we located a drawing of the historic mulberry tree in the college’s archives and used it as an element of the redesigned nameplate. St. Mary’s history, dating back to 1840, and its location adjacent to St. Mary’s City, Maryland’s original capital through the 17th century, precipitated our choice of a typographic style informed by early American poster design. The redesign won a CASE Gold award.

We have partnered for more than a decade with the Baltimore Collegetown Network, a consortium of 14 area colleges and universities. In addition to designing the predominant graphic identity, we have created publications, collateral, and coordinated signage for the Collegetown shuttle bus system.  Our design for the latest publication, the “Baltimore Look Book,” features highlights and activities targeted to students who are considering living and attending college in Baltimore.

We also designed and produced Collegetown’s LeaderShape program publications, which connects students across campuses and with Baltimore communities and neighborhoods to affect positive change through volunteer service.

We recently completed a case statement for WGBH, the public television and radio station in Boston. With this campaign, WGBH aims to achieve long term financial sustainability in an increasingly complex media landscape. The case statement includes a pocket to hold two supporting brochures, detailing WGBH’s Media Library and Archives and ways to give. Bold typography and a brand-based color palette are applied throughout.

Highlights of the statement include donor impact stories and giving opportunities to support programs such as American Experience, Frontline, Masterpiece and NOVA. Attention is also given to the importance of the WGBH Media Library and Archives.

Skelton Sprouls was selected to design Mark Dion, Judy Pfaff, Fred Wilson: The Order of Things. The exhibition catalogue highlights each artist’s work and juxtaposes their installations with Dr. Barnes’s "ensemble" approach to display. The book includes a poster that folds down to a dust jacket (not shown), presenting details from the final installations in an orderly grid.

For the Barnes Foundation’s first show of contemporary art in 90 years, Ellsworth Kelly: Sculpture on the Wall, we were commissioned to design the wall graphics, exhibit brochures, postcards, opening invitations, and a comprehensive book about the exhibition's centerpiece, Sculpture for a Large Wall, a massive 65-foot-long wall sculpture.

We also created a book to mark the historic relocation of the Barnes to downtown Philadelphia, telling the story from its origins in Merion, PA to the realization of its new campus. Contents include blueprints, architectural renderings, historical and modern photos, and landscape designs – all celebrating the extraordinary achievements of the museum's founder, Albert C. Barnes. To celebrate the building's opening, we designed invitations and a 56-page commemorative program for gala events.

In addition to the temporary exhibition materials we have created for the Barnes, which includes their opening exhibition, Ensemble, covering the history of the institution, we have also produced program materials for schools, teachers, adult courses and public cultural events.

Read a case study about our educational materials.

When the Walters Art Museum changed its name from the Walters Art Gallery, Skelton Sprouls participated in discussions with the director of the museum, administrators, board members and other constituents before designing a new logo and a comprehensive identity system for the Walters. To express the wide scope of the museum's collection, and also to introduce a dynamic element into the identity system, the new logo includes an interchangeable set of images inside a circular disk. Unveiled along with the opening of an extensive renovation in 2002, the identity was initially applied to wayfinding signage, a members magazine, stationery, and a website.

Skelton Sprouls is a longtime partner with Johns Hopkins Carey Business School, designing their bi-annual alumni magazine, Carey Business. The magazine is a UCDA Winner (University & College Designers Association).

We also design Changing Business, a journal documenting faculty research at Carey. In each issue, a new illustrator interprets the provocative range of research topics carried on by Carey faculty.

The idea of illustrating a Great Books author on each cover of The College, St. John’s alumni magazine, originated in 2001 when we first redesigned the publication. Overwhelmingly popular among alumni, the covers were updated in 2012 to signal a more modern sensibility. By commissioning a different illustrator for each issue and adding color, the new cover treatment allowed the editorial voice to come through, often alluding to a thematic concept. The Fall 2015 and 2017 issues were UCDA Winners (University & College Designers Association).

Skelton Sprouls has also designed an institutional identity, admissions, development and alumni affairs materials for St. John’s. The typographic approach of the college logo reflected the St. John's ethos – grounded in the classics while adhering to its own distinctive educational vision.

Skelton Sprouls designed the Phillips identity system to be applied to all marketing materials, including visitor, fundraising, and exhibition information, and to the museum magazine. The Phillips Collection logo does not attempt to mimic Duncan Phillips’ painterly aesthetic. Instead, it strives for a simple, refined modernism consistent with the exemplary nature of the museum while also hinting at the art deco style reminiscent of the period of its founding.

Exhibition books designed for the Phillips include Morandi: Master of Modern Still Life; Pousette Dart: Predominantly White Paintings; Robert Ryman: Variations + Improvisations; David Smith Invents; and Degas: Dancers at the Barre: Point and Counterpoint. Each book's design evokes the essence of the artists' unique vision and aesthetic.

Beginning in 2005, Skelton Sprouls designed every issue of The Phillips Collection Magazine, the museum's popular quarterly, until print publication ended in 2014.

Xaverian Brothers High School's viewbook emphasizes scholarship and preparation for college as a "calling" for young men, in keeping with its Catholic tradition. Students are encouraged to discover their own unique path toward gaining confidence and learning leadership skills.

Xaverian launched their capital campaign on the occasion of the 50th anniversary of their founding. The campaign name, “Called to Lead,” reflects the school’s mission to help boys discover their capacity for leadership and Xaverian’s long-standing position as leaders in Catholic education. Goals included investments in programs and facilities and endowments for financial aid and teaching excellence.

We collaborated with Keating Associates in Massachusetts for both projects.

When Skelton Sprouls created the Dickinson College identity system in 2001, we employed bold primary colors to reflect the dynamism of the college community. The identity was applied in a wide range of settings, including an extensive series of admissions publications, building Dickinson pride and school spirit. Dickinson reflected its positioning theme of “engaging the world” through a logo incorporating a compass rose.

After Dickinson’s compass-rose logo was introduced, the college’s public image made tremendous strides. Dickinson achieved an international presence in the media and among prospective students, earning it a place among a more prestigious set of peer institutions. To reflect this rising stature, the compass rose was retired and we designed a new graphic identity system. The core of that system is the new Dickinson wordmark. To honor tradition while acknowledging Dickinson’s new status, the new system also incorporates a more liberal use of the college’s official seal, which has been refreshed for cleaner reproduction and will be used more widely.

Washington DC’s Foundation for the National Archives needed an “evergreen” piece that functioned as both an overview of their permanent resources and a modular device for promoting support for programs and fund-raising events. Skelton Sprouls designed and engineered a portfolio containing pockets that hold an overview brochure, the annual report and multiple custom inserts.

Hillwood, Marjorie Merriweather Post’s former home in Washington D.C., now houses her extensive art collection and maintains the gardens and living quarters as a public attraction. Skelton Sprouls was commissioned to design a 112-page “souvenir” book that highlights pieces from her collection of French eighteenth- and nineteenth-century decorative arts and Russian imperial art paired with exquisite photographs of the mansion and gardens.

We also designed a graphic identity, collateral and graphics for an exhibition of art and objects once collected by Russia’s Catherine the Great. For the signature logo, we incorporated an engraved portrait of Catherine from a miniature icon.