We were introduced to York College of Pennsylvania in 2015 when we designed their admissions publications and coordinated on-campus photography. The York editorial team took notice and commissioned a magazine redesign with the intention of responding to a reader’s survey, giving the magazine a visual identity that better reflects the college’s brand guidelines, and celebrating their 50th anniversary.
We're excited to announce that NURSING FOR/UM took bronze in 2018 CASE Circle of Excellence Awards in the category Editorial Design for the fall 2017 issue!
CASE judges reviewed 64 entries for the Editorial Design category. We're proud to have completed this work with the editorial team at the University of Maryland's School of Nursing.
All winners can be viewed on the CASE website.
In our work for educational institutions, both editorial and marketing materials depend on telling stories. Most stories revolve around students, faculty, alumni or benefactors. When these people are featured, the “right” photographer is commissioned, one who knows how to use art direction creatively, one who can achieve an original visual interpretation of the story.
The Spring 2018 issue of Carey Business considers Cryptocurrency – is it the money of the future or is it a fraud? Other stories include profiles of alumni working in the world of professional athletics and a perspective on the #MeToo movement. Cryptocurrency illustrations by Michael Waraksa.
The spring issue of Mendoza Business, the alumni magazine of the University of Notre Dame’s Mendoza College of Business, focuses on artificial intelligence and questions of faith. Titled “Siri, Should I Believe in God,” the cover story tackles whether digital assistants are capable of answering complex metaphysical questions.
Other features include: the green energy investment boom; business schools preparing future managers to address sexual harassment in the workplace; an alumna who traded the corporate fast track for full-time caregiving; and travel tips from Mendoza’s globe-trotting associate director of student services.
Our new studio and identity continue to evolve! The latest addition: a s-s-s-s-s-super graphic along our 20-foot long worktable. From typefaces America to Ziggurat, over 40 individually cut “S” letterforms wrap the base.
We recently redesigned the Johns Hopkins Medicine Philanthropy Institute (JHMPI) website, having originally conceived the site in 2016.
The goal of the redesign was to streamline navigation, simplify content, and refresh visuals to reinforce JHMPI’s strengths in leadership, professionalism, and training, and increase enrollment in the JHMPI Summer Institute.
Our sustained relationship with JHMPI allows us to analyze data and make suggestions for improvement year to year, ensuring that JHMPI reaches its desired audience in the most effective ways.
You can now follow Skelton Sprouls on Instagram @skeltonsprouls
The Spring 2018 issue of Changing Business, Johns Hopkins Carey Business School’s research journal, features an article about life science companies’ reluctance to share information, leading to missed opportunities for innovation. Other topics include a concern for Russia’s state-run digital currency and the unintended consequences of a human donor-priority system. Illustrations in this issue are by Errata Carmona.
So What’s Changed?
Skelton Design is now Skelton Sprouls, carrying on a 32-year family legacy of award winning design. Claude Skelton, Elizabeth Skelton Sprouls and Kevin Sprouls are here to make your communication marketing goals a reality.
We’ve moved to a larger, open studio that enhances collaboration and client consultations. Stay tuned for an open house this spring.
We work closely with every client to deliver original, award winning work.
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