The University of Baltimore recently underwent a comprehensive rebranding and we were asked to redesign their alumni magazine to compliment the new look. The big “B” is the cornerstone of the University’s visual identity, helping to establish a strong, recognizable brand.

Incorporating the typefaces and color palettes of UB’s new brand, we created a fresh, reader-friendly publication with emphasis on powerful photography and compelling stories. Portraits of alumni, students and faculty put a human face on the University, while conceptual illustration reflects the ongoing intellectual curiosity, meaningful programs, and faculty research at UB.

Setting the Tone
The new magazine opens with “Snapshot,” a recurring photographic spread that tells a campus-related story. Preceding the table of contents, this spread serves as an attention-getter for readers — incentive to turn the page and keep reading.

Features
The cover story for the fall ’18 issue, on UB’s large percentage of women in the MBA program, features profiles on a range of accomplished graduates and current students. “The Power of a Helping Hand” highlights two programs that empower people in challenging circumstances — the Second Chance program, providing post-secondary education to incarcerated students; and the Roper Victim Assistance Academy that trains advocates for victims of crime. A third feature describes a summer college readiness program at UB for high school students.

“I am so thrilled with the magazine. We’re lucky to have such amazing partners in you and Elizabeth — and so appreciate all of your help, advice, and support along the way.”

Paula Novash, Managing Editor

Table of Contents and Departments
The contents page clearly captures the editorial hierarchy: three feature stories sandwiched between “B Noted” (campus news and faculty research), and “B Connected” (alumni profiles and class notes).

B Online
For readers who want an online experience, UB offers “web extras” in the form of slide shows and expanded stories.