Pages Magazine: Guest Contributor
Claude was a guest contributor to the recent issue of Pages magazine, published by Lane Press. You can read his article, “Words & Pictures,” discussing best practices in magazine design here. Topics include using white space, creating contrast, transitioning to digital, designing engaging covers and much more.
If you'd like a copy of the magazine, let us know. We would be happy to send you one!
Changing Business
The Fall 2017 issue of Changing Business, Johns Hopkins Carey Business School’s research journal, leads with a story about how organizations handle adversity. Parallels are drawn between backwoods team expeditions and corporate team management. In both instances, success comes when no team member is left behind. Other features include a link between congestion tax and improved respiratory health among children, the domino effect regulations can have on neighboring industries, and the need for improved business training for med students. Illustrations in this issue are by Mike McQuade.
Redesigned: University of Maryland School of Nursing Magazine
The University of Maryland’s School of Nursing magazine focuses on people – those they educate and those they help. We gave the publication a modern, humanistic look that accurately represents today’s nurses in the field, with an eye toward an open, accessible content structure and layout.
The Campaign for WGBH
We recently designed a modular case statement for WGBH, the public television and radio station in Boston, in collaboration with Robert Gray Writing and Editing. The case statement included an overview booklet, six supporting booklets, and campaign letterhead. A campaign pocket folder completed the system, allowing WGBH to deliver a customized case statement to prospective donors.
UCDA Winner x 4!
We submitted four of our favorite projects from 2016 in this year’s UCDA (University & College Designers Association) competition. All four entries have been given Awards of Excellence and will be included in this year’s exhibition. The show will be on display at the UCDA Design Conference, October 7—10 in Baltimore, Maryland.
A wide range of talent was represented among the entries, and the judges evaluated 1,269 entries, awarding 204 awards — 6 Gold Awards, 11 Silver Awards, and 187 Awards of Excellence. You can view the full winner's list here.
Congratulations to Baltimore Collegetown, Johns Hopkins Carey Business School and McDaniel College.
McDaniel College: McLive! Calendar of Events
This fall, McDaniel College celebrates 150 years. The latest issue of McLive! provides a calendar of events surrounding the anniversary, along with many other happenings on and off campus. The inside front cover features a photo by Allen Chester from the upcoming exhibition “Visions of the Circus,” opening on campus at the Rice Gallery.
Perspectives on Branding: Implementation
You’ve developed your institution’s voice and have a meaningful strategy behind your new brand. Now it’s time to breath life into your new identity through brand implementation. A well-executed graphic identity – one that is capable of adaptation over time – is an organization’s lifelong asset. When used properly, it has the power to inspire, elevate and enhance.
Perspectives on Branding: Message Management
You’ve worked hard developing a platform and rationale for your institution’s voice. Now it’s time to develop a strategy, identity and guide for how it will be projected. This can mean something as simple as knowing how to use key messages to organize a publication thematically or as complex as managing identity, color palettes, fonts, messages, and more across an array of media types.
Perspectives on Branding: A Distinguishing Factor
How do you uncover the genuine voice of your institution? What unique signifier separates you from your competitors? It starts with a conversation, several of them. Combine that with a look into your past and a glimpse at your future. These varied perspectives will help you uncover clear and recurrent themes. That discovery will give you a road map for creating your institution’s genuine voice.