The logo sets the stage.

A logo is the distilled symbol of a brand. It is the core around which a visual identity is built. The color, typography, and overall tone of a graphic identity system take their cues from the logo. This is not to say that all colors or typefaces must match those in the logo. In fact, a logo can have more impact when juxtaposed with contrasting or compatible design elements.

Case Study: Independent School Campaigns

Building alumni loyalty is an ongoing challenge for independent schools. Capital campaigns, and their associated materials, are critical components of alumni development.

Get Out the Vote

With the presidential election quickly approaching, Skelton Design has participated in AIGA’s Get Out the Vote campaign to “motivate the American public to register and turn out to vote in the 2016 general election, as well as local elections to come.”

All Get Out the Vote posters are available for download, printing, and distribution by anyone interested in supporting this mission. Below are direct links to our posters on the AIGA site:

Claude - Vote Wisely
Kevin - That’s the Ticket
Elizabeth - I Am Woman

Changing Business

In the Fall 2016 issue of Changing Business, Johns Hopkins Carey Business School’s research journal, illustration takes a lighter tone – monkeys depict organizational misconduct and how it can benefit an organization by causing ‘non-deviants’ to work harder. Additional topics include cutting the costs of chronic illness, commitment issues from social media users, and making something from almost nothing. Illustrations in this issue are by Ryan Todd.

Listening Matters.

We listen respectfully and openly to our clients. We achieve the best results when our clients hear our thoughts and we hear theirs. Communication is the bottom line.

McDaniel College: McLive! Calendar of Events

The cover of the fall 2016 issue of McDaniel College’s McLive! features a painting by McDaniel Art professor Steve Pearson.

Typographic Prints at Millstone

We are excited to announce that studio principal Kevin Sprouls will be collaborating with Millstone Cellars to show his recent typographic prints. Please join us on September 18th at 3pm to toast the work at this unique farmhouse cidery.

Drop us a line if you plan to join us. We’d love to see you there!

UCDA Winner x 4!

We submitted four of our favorite projects from 2015 in this year’s UCDA (University & College Designers Association) competition. All four entries have been given Awards of Excellence and will be included in this year’s exhibition. The show will be on display at the UCDA Design Conference, Sept. 24-27 in San Antonio.

Congratulations to St. John’s College, York College of Pennsylvania, Lancaster Country Day School, and Johns Hopkins Carey Business School.

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New Work: The Bryn Mawr School Alumnae Magazine

We recently completed our redesign of The Bryn Mawr School’s alumnae magazine, Communiqué.

Admissions Case Study: McDaniel College

Compressing Big Ideas into Little Boxes
When we designed McDaniel College’s website a few years ago, our mandate was first to attract prospective students, while still allowing space for campus news, alumni updates, internship stories, graduate programs and more. We devised a visual and verbal quilt with multiple entry points to communicate an active, multifaceted campus, and to allow constant updating – all within an organized visual hierarchy.