Continuing York College’s new admissions marketing campaign, we recently completed the Parent’s Guide, a brochure offering tips and resources for families, and outlining first steps for York students.
York College of Pennsylvania
Our Notable VCU Alumna
Elizabeth was recently selected to be 1 of 5 BFA alumni profiled on Virginia Commonwealth University’s Department of Graphic Design website. You can read the profile here (listed alpha order). All of us at Skelton Sprouls are VCU alums — we were honored to see one of our own recognized.
CASE District II Awards
Elizabeth was recently asked to be a 2015 CASE panelist for the District II awards, social media category. The Council for Advancement and Support of Education (CASE) District II is the largest CASE district with more than 675 institutional members. Each social media entry was examined for quality, creativity, innovation, and success in meeting stated objectives. Winners will be celebrated at the Annual District Conference in Philadelphia, PA in February 2016. Elizabeth was honored to be a part of the judging process.
Redesigned: Johns Hopkins Carey Business School Magazine
Johns Hopkins Carey Business School’s alumni magazine, formerly known as ONE, has undergone a name change to Carey Business.
Johns Hopkins Leap Magazine
The latest issue of Leap Magazine for Johns Hopkins University focuses on change: potentially changing the way drugs are tested to treat Sjogren's syndrome, changing the way you see the doctor, and changing the face of the Hopkins Rheumatology clinic.
Illustration and photography are the most visually evocative components of a magazine. An investment in unique visuals that fit a publication’s style and editorial content more than pays for itself. Good art enhances good concepts.
McDaniel College: Students First
McDaniel College’s student-centered philosophy is reflected in their latest admissions brochure “Students First,” with their mission statement and recent examples of the mission in action displayed across three panels.
Good visual contrast and typographic hierarchy capture a reader’s attention.
Contrast creates emphasis by making a word or phrase distinguishable from other words or from the background. Dueling fonts can heighten contrast and enhance meaning.
Typographic hierarchy establishes different, or parallel, levels of importance through size, weight, color, or style.
Johns Hopkins Breakthrough Magazine
"Pulchritudinous!" was the response from Johns Hopkins to the holiday 2015 issue of Breakthrough magazine. We think it looks beautiful too, and the feature story about Lyme disease and the evil deer tick are quite compelling. Other stories include treating cancer with the immune system and suppressing inflammation to prevent frailty as you age.
Issues are also available to read on the new CIM website.
St. David’s School, Admissions & Development Brochure
St. David’s School, an independent Episcopal school in Raleigh, NC, wanted an elegant, all-purpose publication to highlight their “vision and value” to prospective students, parents and potential donors. We worked closely with a marketing consultant and the school’s headmaster to create a visually comprehensive and concisely written brochure that shows how St. David’s practices what they preach – through faith, virtue, and knowledge. Those three words were emphasized on the cover with high-gloss spot varnish.