In our continuation of York College’s new admissions marketing campaign, we recently completed the Visit piece, a brochure encouraging prospective students and their parents to visit the college. A large campus map is included in the 4-panel fold-out, as well as smaller regional map, illustrated by Eric Hanson.
Design brings branding strategy to life.
Without graphic interpretation, a brand is just words. Ideally, the strategic and creative processes are collaborative. Many times the strategy informs the design direction. But often a creative design solution or graphic experiment can alter the direction of a marketing strategy and take it into unexplored territory. That’s what makes our clients stand out from the crowd.
St. Mary’s College of Maryland, Mulberry Tree Magazine
Joe Cirillo ’17, a computer science major at St. Mary’s, built a robotic device controlled by neurological activity – “using a machine to produce art.” Naturally, we featured the robot on the fall 2015 cover of The Mulberry Tree. Cirillo is one St. Mary’s Undergraduate Research Fellow (SMURF) profiled in the story about a project-oriented program that combines the humanities with hard science.
Effective communications require good words and good images that work together to tell a story.
Put another way, it's not enough to give a designer a pile of words and say, "Here, makes these look good." A photographer needs better direction than "Go shoot some good pictures and be sure to get fall leaves." Remember, ideas before ink.
St. John’s College Alumni Magazine
For the fall issue of The College, St. John's College’s alumni magazine, we introduced new typefaces and more space for large photography, streamlined the template, and made overall structural improvements throughout the magazine. The cover story, an essay on Henry David Thoreau’s Walden and how its message still resonates, features a whimsical cover illustration by Brett Ryder. Two alumni continue the theme of self-sufficiency: a beekeeper concerned with sustaining the planet's plant species, and a barkeeper who transformed an abandoned historic building into a neighborhood pub.
Changing Business
The Fall 2015 issue of Changing Business for Johns Hopkins Carey Business School features a cover essay on how workers in various fields can learn from the strategies of wildfire fighters to perform well in unpredictable circumstances. Additional articles include Twitter’s relation to IPO’s, online reward programs, and how people view the sale of human organs. Illustrations in this issue are by Edmon de Haro.
Barnes Foundation Exhibition Materials
For the Barnes Foundation temporary exhibit Strength and Splendor, we provided a multi-panel exhibition brochure and a gallery booklet for an installation by visiting artist Ellen Harvey. The artist's work for the exhibit is a direct response to Dr. Barnes’s idiosyncratic collection of utilitarian wrought iron objects.
New Website: Johns Hopkins Center for Innovative Medicine
Skelton Sprouls produced a new website for Breakthrough, the magazine for the Johns Hopkins Center for Innovative Medicine, which we have designed for the past 8 years. The website is built on an open source platform and is responsive across a wide range of devices. Breakthrough's content is critical to the medical field, but its print format could only extend to a limited audience. Our goal was to bring it online for the world to read and for Google to index.
Barnes Foundation Educational Materials
This summer we continued our work with the Barnes Foundation Educational Department by updating materials that we began creating for them in 2012. Pieces include teacher workshop binders and a variety of classroom posters.
York College of Pennsylvania
York College enlisted Skelton Sprouls as a communications partner to convey its brand, qualities, advantages, and value proposition to prospective undergraduate students through an integrated and strategic admissions marketing campaign. A new Viewbook and a Travel piece have been completed, and a Parents Guide and Visit Brochure will be added to the package this fall.