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Skelton Sprouls
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The logo sets the stage.

A logo is the distilled symbol of a brand. It is the core around which a visual identity is built. The color, typography, and overall tone of a graphic identity system take their cues from the logo. This is not to say that all colors or typefaces must match those in the logo. In fact, a logo can have more impact when juxtaposed with contrasting or compatible design elements.

Friday 10.07.16
Posted by Elizabeth Sprouls
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