Bryn Mawr’s Bloom was conceived as a magazine-style alternative to traditional school viewbooks. As such, its tone and look is intentionally more newsy, breezy, and fun than a typical admissions brochure. It provides a semiannual peek into the life of the Bryn Mawr Girl.

First Impressions
Bloom magazine is divided into three sections: “Grow” – illustrating well-rounded Bryn Mawr girls, “Shine” – focusing on the experiential academic program and learning experiences at Bryn Mawr, and “Connect” – stories about the close-knit Bryn Mawr community. The strategy behind Bloom was imagined in collaboration with RGWE.

Student Profiles
Students selected for day-in-a-life profiles reinforce the school’s goal of providing a holistic education. “All In A Day” follows the student through significant moments of the day with copy that include time stamps and short entries written by the student.

We’ve heard rave reviews — from parents, students, trustees, and alumnae!

Deborah Baum
Director of Communications and Strategic Institutional Marketing
The Bryn Mawr School

Features
Other feature stories showcase activities and experiences that distinguish the school. For example, “Mawrtian Arts” – a collection of recent student artwork, “What’s In Your Backpack”, “The Places We’ll Go” featuring alumnae profiles, faculty research, “How We Lead” – students who exemplify leadership, and “Speak Your Mind” – a fun Q&A with students.

Surprise Elements
The magazine also includes fun removable components like a sticky note from the head of school, a ticket to a theater play for prospective students, and “The Byrn Mawr Look” – a mix-and-match flipbook to express your style!