You’ve worked hard developing a platform and rationale for your institution’s voice. Now it’s time to develop a strategy, identity and guide for how it will be projected. This can mean something as simple as knowing how to use key messages to organize a publication thematically or as complex as managing identity, color palettes, fonts, messages, and more across an array of media types.
Perspectives on Branding: A Distinguishing Factor
How do you uncover the genuine voice of your institution? What unique signifier separates you from your competitors? It starts with a conversation, several of them. Combine that with a look into your past and a glimpse at your future. These varied perspectives will help you uncover clear and recurrent themes. That discovery will give you a road map for creating your institution’s genuine voice.
Barnes Foundation Annual Report
In this year’s annual report for The Barnes Foundation, highlights include new and ongoing initiatives, recent exhibitions, and conservation efforts.
York College of Pennsylvania
Our latest admissions “yield” piece for York College, directed to accepted students, outlines the most compelling reasons for them to enroll.
“Get Ready,” “Get Set,” “Go,” aimed at high school sophomores, is a series of personalized mailers that introduce prospective students to York College.
Johns Hopkins Carey Business School Magazine
“Alarming tales from the world of health care – spiraling costs, confusing billing, unequal access.” These are some of the timely topics being tackled by professors at Johns Hopkins Carey Business School and currently featured in their spring 2017 alumni magazine. We commissioned illustrator Leandro Castelao to visualize this complex story for the cover and through a series of interior spots.
St. John’s College Alumni Magazine
St. John’s College chose Abraham Lincoln for the Spring ’17 cover story: “Leadership in Factious Times.” According to tutor George Russell, Lincoln appeared “in the right place at the right time to preserve and protect the constitution by trying to teach citizens what it means to be an American.” The theme of leadership carried over to features about retiring St. John’s president Chris Nelson, and to an alumna who is CEO of a tech startup. Cover illustration is by Sébastien Thibault.
Changing Business
The Spring 2017 issue of Changing Business, Johns Hopkins Carey Business School’s research journal, features a timely cover article on gender gaps in wages and jobs. Other faculty research in this issue deals with corporate “enforcers,” financial performance vs. ethics in employee evaluations, and discrepancies in methadone dosage in inner-city clinics. Illustrations in this issue are by André da Loba.
Magazines: On Screen
BREAKTHROUGH Research Journal and Website, Johns Hopkins Center for Innovative Medicine
To transform a static piece of design – in this case a printed publication – into an interactive experience, two critical elements need to be maintained: visual identity and content management.
Stevenson University: Spirit Bridge Torn Exhibit
For Stevenson University's latest art exhibition, Spirit Bridge Torn, we designed a 64-page catalog for Gina Falcone Skelton’s “paper paintings.” Because of the modular nature of these large pieces, we incorporated actual-size details of selected components along with a reproduction of each piece in it’s entirety (including two 3-panel gatefolds). We also designed promotional postcards and wayfinding for the exhibition space which included two large entrance panels, signage and labels.
Howard Korn Photography
Baltimore photographer Howard Korn approached us to update his identity. The result is a dynamic monogram that speaks to his interest in light and figure-ground play. The monogram was then applied to his website, stationery and collateral.
Letterhead, envelope and business card
Promotional mailer