Skelton Design recently launched a new identity and website for Johns Hopkins Medicine Philanthropy Institute (JHMPI). In our discussions with JHMPI, three brand priorities rose to the top: conveying institutional professionalism, promoting a forward thinking institute, and creating a user friendly website.
A partnership arrangement works best.
We develop the most compelling materials when we work with our clients on the same side of the table. Our goal is dynamic collaboration. We share our expertise and draw upon yours to crystallize your message – and have some fun along the way.
Johns Hopkins Carey Business School Magazine
The spring 2016 issue of Johns Hopkins Carey Business School’s alumni magazine features a cover story on businesses’ response to crises that threaten to erode their brand, whether they are “failures of integrity” or “failures of competence” – or both. Cover and feature illustrations are by James Yang.
Admissions Case Study: Lancaster Country Day School
The Fine Art of Market Differentiation
An outstanding PreK-12 independent school located in Lancaster, Pennsylvania, Lancaster Country Day School’s most direct competitor is an excellent public school system. In order to stand out, they need to differentiate themselves from a very cost-effective alternative.
Johns Hopkins Medicine Breakthrough Magazine
The summer 2016 issue of Johns Hopkins Medicine Breakthrough magazine focuses on technology. From an app that helps patients after hospitalization for a heart attack, to a smart watch for acupuncture, to handheld ultrasound devices so doctors can better treat their patients at the bedside, technology is being developed to help people live happier, healthier lives.
See the full issue on the CIM website.
The cover sets the tone for a magazine. Nameplate design, images, and headlines reinforce each other to engage the reader and make a clear statement.
Admissions Case Study: York College of Pennsylvania
From the viewbook: “The minute she stepped on campus, Ashley McManus knew that York fit her to a tee. And that’s just her story.” Photo: Peter Howard
The Brand Driven Admissions Communications Strategy
A brand driven admissions communications strategy is a school’s best opportunity to control the look and the messages it delivers to prospective families and students.
St. John’s College Alumni Magazine
Featuring an essay on Martin Luther King’s final sermon, the spring issue of The College, St. John's College’s alumni magazine, shines a light on alumni who apply their “great books degree” to serving others, from advocating human rights to addressing women’s global health issues to transforming young students into powerful storytellers.
St. Mary’s College of Maryland, Mulberry Tree Magazine
Giving back is an important part of "The St. Mary's Way," the theme of the spring ’16 issue of The Mulberry Tree, the alumni magazine of St. Mary’s College of Maryland. Jolene Schafer, photographed for the cover by Bill Wood, graduated in 2001 and recently came back to campus as artist-in-residence to teach students the art of mask-making.
Art Books: Special Exhibitions
Top art museums regularly host exhibitions of artists whose work either compliments or expands on the works in their permanent collections. These special exhibitions are intended to keep regular members engaged and to attract new visitors. As an extension of this strategy, the exhibition catalog must be designed not only to accurately represent the artist’s work, but also to stand on its own as a desirable keepsake and as a reminder of the visitor’s experience at the museum. We created three exhibition catalogs for The Phillips Collection that illustrate compelling, comprehensive book design.