The latest issue of Leap Magazine for Johns Hopkins University focuses on change: potentially changing the way drugs are tested to treat Sjogren's syndrome, changing the way you see the doctor, and changing the face of the Hopkins Rheumatology clinic.
Illustration and photography are the most visually evocative components of a magazine. An investment in unique visuals that fit a publication’s style and editorial content more than pays for itself. Good art enhances good concepts.
McDaniel College: Students First
McDaniel College’s student-centered philosophy is reflected in their latest admissions brochure “Students First,” with their mission statement and recent examples of the mission in action displayed across three panels.
Good visual contrast and typographic hierarchy capture a reader’s attention.
Contrast creates emphasis by making a word or phrase distinguishable from other words or from the background. Dueling fonts can heighten contrast and enhance meaning.
Typographic hierarchy establishes different, or parallel, levels of importance through size, weight, color, or style.
Johns Hopkins Breakthrough Magazine
"Pulchritudinous!" was the response from Johns Hopkins to the holiday 2015 issue of Breakthrough magazine. We think it looks beautiful too, and the feature story about Lyme disease and the evil deer tick are quite compelling. Other stories include treating cancer with the immune system and suppressing inflammation to prevent frailty as you age.
Issues are also available to read on the new CIM website.
St. David’s School, Admissions & Development Brochure
St. David’s School, an independent Episcopal school in Raleigh, NC, wanted an elegant, all-purpose publication to highlight their “vision and value” to prospective students, parents and potential donors. We worked closely with a marketing consultant and the school’s headmaster to create a visually comprehensive and concisely written brochure that shows how St. David’s practices what they preach – through faith, virtue, and knowledge. Those three words were emphasized on the cover with high-gloss spot varnish.
York College of Pennsylvania
In our continuation of York College’s new admissions marketing campaign, we recently completed the Visit piece, a brochure encouraging prospective students and their parents to visit the college. A large campus map is included in the 4-panel fold-out, as well as smaller regional map, illustrated by Eric Hanson.
Design brings branding strategy to life.
Without graphic interpretation, a brand is just words. Ideally, the strategic and creative processes are collaborative. Many times the strategy informs the design direction. But often a creative design solution or graphic experiment can alter the direction of a marketing strategy and take it into unexplored territory. That’s what makes our clients stand out from the crowd.
St. Mary’s College of Maryland, Mulberry Tree Magazine
Joe Cirillo ’17, a computer science major at St. Mary’s, built a robotic device controlled by neurological activity – “using a machine to produce art.” Naturally, we featured the robot on the fall 2015 cover of The Mulberry Tree. Cirillo is one St. Mary’s Undergraduate Research Fellow (SMURF) profiled in the story about a project-oriented program that combines the humanities with hard science.
