Skelton Sprouls recently completed a case statement for WGBH, the public television and radio station in Boston, in collaboration with Robert Gray Writing and Editing. With this campaign, WGBH aims to achieve long term financial sustainability in an increasingly complex media landscape. The case statement includes a pocket to hold two supporting brochures, detailing WGBH’s Media Library and Archives and ways to give.
Bold typography and a brand-based color palette are applied throughout. An in-depth look at funding sources opens the publication.
Highlights include donor impact stories and giving opportunities to support programs such as American Experience, Frontline, Masterpiece and NOVA. Attention is also given to the importance of the WGBH Media Library and Archives. Portrait photos by Bill Denison.
Included in a back pocket are two gate-fold brochures; Ways of Giving and Preserving & Sharing. Ways of Giving provides brief donor stories and information on why to give. Branding elements carry over from the statement. Portrait photos by Bill Denison.
The Preserving & Sharing brochure provides stats and facts on WGBH’s Media Library and Archives (MLA). The MLA works to preserve one of the world’s richest archives of film, video and audio recordings dating to 1946 and covering many of the most culturally and historically important events of our time.