What makes a good story great?
Capture the unique voice of your institution by creating a visual language that echos and enhances the stories you tell. We did just that for these five alumni magazines.
Business stories run the gamut from faculty research to alumni success stories to broad issues related to courses of study. For Johns Hopkins Carey Business School’s magazine, we design stories to appeal to a broad audience of alumni, government funding agencies, and the general public. With a combination of attention-getting headlines, good writing and a bold visual style, Carey Business stories transcend academia.
Story topics are packaged with a combination of smart writing and dynamic photography and illustration that reinforce the belief that graduates will be successful and engaged with their alma mater.
A Consistent Look
We limited options for typography to create a unified visual identity, and to remain within the Fairfield University’s brand guidelines. Within these typographic constraints, there is still considerable creative leeway and flexibility, particularly in the design of feature spreads.
The “Great Books” School
For a college with a truly unique distinction, such as the “Great Books Program” at St. John’s College, the magazine must play to a particular audience. The College magazine does not shy away from text-heavy essays and stories, so we give special attention to opening feature stories with strong full-page images and creative headline design.
The Liberal Arts Advantage
Alumni magazines for traditional liberal arts colleges often produce stories that further the agenda of the liberal arts education. For St. Mary’s College of Maryland, story topics are packaged with a combination of smart writing and dynamic photography and illustration that reinforce the belief that graduates will be successful and engaged with their alma mater.
Not For Science Nerds Only
To reflect a curriculum focused on science and technology and the energy of groundbreaking research, we reinvigorated NJIT magazine’s identity by pairing conceptual illustration and photography with a typographic style that evokes modern technology.
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