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Skelton Sprouls
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Consistency is key. 

Large or small, all organizations benefit from consistent brand identity and messaging. Even small institutions produce a variety of marketing materials ranging from print to web to advertising. Whatever the medium, the visual identity should be clear and consistent.

The goal is to communicate a single brand. When that can be done in surprising and intriguing ways, everyone wins.

Thursday 02.04.16
Posted by Elizabeth Sprouls
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