MAKING THE CASE
This publication is about making an immediate impact. Diego Rivera’s Detroit Industry mural is paired with a powerful opening statement. A striking photo of Alexander Calder’s Young Woman and Her Suitors works in conjunction with a timeline of the museum’s history and an introduction that makes the case for why DIA is important to the future of Detroit and the world.
“For this endowment campaign to succeed, it would not be enough that the DIA be recognized as one of the world’s finest art collections; we also needed to express its commitment to making this extraordinary work accessible to the Detroit-area community it serves. Skelton Sprouls’ design and photo direction did an exceptional job visualizing these messages.”
Robert Gray, RGWE
Four strategic dividers support the key touch points of the campaign. Full bleed, impactful photos introduce these areas of focus.
The goals of the campaign are outlined on these pages, supported by compelling environmental photography and pull quotes.
“[The case statements] are absolutely fantastic, I’m so excited!”
Stephanie Rondy, Campaign Officer
Detroit Institute of Arts