We recently designed a specialty publication outlining the new strategic plan for the University of Minnesota Carlson School of Management.

On the cover, custom dimensional type by artist Lisa Sheehan activates the Elevate campaign identity. Dimensional numerals anchor each of the three campaign priority areas. Alumni quotes are prominently displayed on panels that fold out to reveal campaign strategy details. A pocket folder is included on the inside back cover of the 16-page booklet to house additional campaign-related materials.

“The final piece is beautiful and we’re excited to share it!!”

— Steve Henneberry, Executive Director, Strategic Initiatives and Special Projects